Phase 1
Alignment
No creative work starts before we understand your brand. This is where the right direction gets defined.

Once the project kicks off, you follow this roadmap online in real time: status, deadlines, and the owner of every stage
What we do
- Strategic alignment session (30 min) — brand values, target audience, character personality, intended usage contexts
- Collect your visual references (style, characters, colors, mood)
- Define the creative direction before any work begins
What you do
- Join the session
- Share your references
- Sign the contract and submit the 50% deposit
Output of this phase: Documented creative direction



